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we need a new logo for our company that has an image of a solid and a leader in its sector company.

we are an established food and beverage distribution company since 1965, we need a new logo for our company that has an image of a solid and a leader in its sector company. our target market is the a big sector and includes most of the consumers in the market, mostly a medium to high income customers. we need to use a style that's clean and easy to recognize logo with an attractive and creative style. we want to have the company name as our logo (MUTS) but with creativity and something new to be recognised in our market. colors should be 1 or 2 colors. the font should be easy to read. Thank You

 
 
Entry Forum
2008-08-26 21:17:45
(entrant)
I kept the main components of the type treatment, and the idea behind the nostalgic since 1965, and added the beverage distribution co. for more clarity. I limited the color palette to the black and gold, and most importantly, changed the containing shape. I feel this is a strong logo, which would stand out prominently on trucks, etc. I may propose for t-shirts or uniforms that a secondary logo be used, with just the name MUTS within the frame - for best scalability and readability.

Thank you for all the feedback to this point. Please let me know if I'm getting closer to your vision.

Ken
Thank you for your consideration.
2008-09-02 11:07:48
(contest holder)
It's not a bad logo, but I would prefer a more modern look.